Digital Unlocked - an initiative by Google India, in association with FICCI and Indian School of Business, to help Indian businesses Unlock exponential growth with digital. The objective of the program is to build capacity and equip the Startups, SMEs and Innovators with the necessary skills for utilising the power of Internet, creating their online presence, launching and executing cost-effective targeted digital marketing campaigns, reaching out to a wider audience, increasing the sales volumes, keeping a consistent connect with the potential customers, staying competitive in the market place, etc.

The program was launched by Honorable Minister for Communications and Information Technology, Mr. Ravi Shankar Prasad along with Mr. Sundar Pichai, CEO – Google LLC. We MediaWorks designed the entire experience from registration for 1000 invitees, walkway, main plenary, training sessions, showcases of various case studies, exhibits by various organisations participating in the program, food and beverages - elements and layouts The entire audience journey was weaved keeping in mind the objectives and takeaways defined by Google India for the project and audiences.