We MediaWorks created Magic for Children at the DLF Promenade Mall which celebrated a month long Summer Fiesta with the kid’s favorite cartoon characters ‘Chhota Bheem’ and all his friends. Dholakpur came alive with the fictional characters of Bheem, Chutki, Dholu, Kalia, Indumati, Raju and Jaggu.

We MediaWorks created some super engaging and fun filled zones where kids along with adults had the time of their life. The specially created gaming zone and performance stage bore the exact looks of Dholakpur village and had the kids lining up in super long Q’s just to meet the Chhota Bheem and his gang. The activities included magic shows, dance tutorials by Chhota Bheem, puppet shows and themed fancy dress competition etc. The shoppers were also given Promenade branded instantly framed photos of them with the Jaggu monkey. All entries to the Mall were covered with the Chhota Bheem & Gang branding and installations, greeting the shoppers. Sustaining the décor, installations, zones and activities for 45 days was a challenge that We MediaWorks overcame without blinking an eyelid.

A Dholakpur village installation with larger than life mascots were an instant hit and connect with the audiences and also was applauded by the Promenade team for suggesting Chhota Bheem as the Summer Fiesta Promotion.

 

 

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