India’s finest luxury destination, DLF Emporio organized its 5th ‘Luxury Shopping Festival’ from 1st April 2013 to 15th May 2013. Spread over six indulgent weeks, the Festival celebrates lux living in India. With more than 100 luxury brands to choose from, the shoppers had an opportunity to win exciting prizes such as Designer Gifts, Luxury Getaways, and Luxury Phones to a Luxury Car.

Daily Draw saw designer gifts and weekly draw saw Vertu Phones and International Vacation packages being given away. Mega Draw saw Mercedes Benz E Class and an all-expense paid trip to The Royal Livingstone (Victoria Falls Zambia, Two rooms for 4 nights with 2 South African Airway Business class tickets) being given away.

To put together such high profile lucky draws, We MediaWorks was given the responsibility to create the mechanism to highlight the draws and also to create hype around it. What WMW created was a unique High Pressure Air Powered Crystal Maze completed with lights and sound to create an atmosphere of absolute mystic and excitement. The concept was very well received and became one of the high points of the activation. We MediaWorks also added classic styled tassels embedded pennants inside the atrium to match the overall plush ambience of Emporio.



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